報業公會倡導成立 全港最大瀏覽量新聞廣告平台
日期︰2020年10月07日
報網通提供一站式優質網上廣告宣傳渠道
由報業公會推動成立的報業廣告平台「報網通有限公司」（報網通）在2020 年10月7日正式宣告成立。新平台旨在為社會及廣告業提供以報業網站為骨幹、具公信力和良好內容環境的一站式網上廣告投放渠道。
「報網通」成員為多個報業網站，日後客戶或廣告公司可以透過這個網絡，投放流量式廣告，經由軟件平台在多個網站刊出。報業公會主席甘煥騰先生在介紹時指出，現時網上資訊良莠不齊，假新聞日益泛濫，對社會造成不良影響之餘，還令廣告客戶擔心投放的廣告會在內容蕪雜不清的網頁內出現。由於「報網通」的成員均為報業公會成員，內容有專業的新聞從業員把關，確保資訊質素，自然亦提供了優質的市場推廣環境。
報業公會會長李祖澤表示，公會多年來一直致力推動提高業界的專業水平，期望新平台能使傳統報業與時並進，為持份者提供更適切的服務。
新平台的營運方式與市場上現存的流量廣告平台相近，投放廣告的客戶可選擇在指定不少於三個報紙網站投放廣告，或者按隨機方式由平台根據不同要求派送。平台軟件會提供瀏覽量等數據作為反饋，供客戶參考。「報網通」啟用後，亦歡迎廣告公司合作投放廣告，並收取分成佣金。
根據現時參與的報業網站合共11個，分別有: [AM730、明報、星島日報、香港商報、大公報、中國日報(香港版)、巴士的報、文匯報、信報、頭條日報、英文虎報]，遍及中、英文、收費、免費報業網站，是本地報業新聞資訊覆蓋範圍最廣及流量最大的平台。
News Network Advertising Company Limited provides one-stop quality Online Advertising Channel
News Network Advertising Company Limited (“News Network”) officially announces its establishment on 7 October, 2020. With its formation advocated by The Newspaper Society of Hong Kong, the brand-new news advertising platform aims to provide a one-stop online advertising channel, with newspaper websites as its mainstays, to offer a credible and quality content environment for the community and advertising industry.
Comprising a number of member newspaper websites, News Network will facilitate customers or advertising companies in placing traffic-driven advertisements posted through the software platform on those websites. On introducing News Network, Mr. Keith Kam, Chairman of The Newspaper Society of Hong Kong, said “The quality of online information is a mixed bag and fake news is becoming increasingly prevalent, which not only has a negative impact on the community but also creates customer concerns that their advertisements will appear on web pages with dubious content. As News Network is composed of websites which are all under members of The Newspaper Society of Hong Kong, the content's quality is assured by professional journalists and naturally a high-quality market environment is provided.”
President of The Newspaper Society of Hong Kong, Mr Lee Cho-jat, commented that The Society has over the years been dedicated to promoting the improvement of the industry's professional standards. He hopes that the new platform will facilitate traditional newspapers in moving with the times and provide stakeholders with more pertinent services.
The operating model of the new platform will be similar to that of existing social media's traffic-based advertising platforms. Advertisers can select to place advertisements on no less than three newspaper websites of their choices or on websites randomly served by the platform according to different criteria. The platform's software will provide data such as the quantity of pageviews as feedback for customers' reference. News Network will also co-operate with advertising companies on placement of advertisements on a commission-sharing basis.
At present, there are 11 participating newspaper websites, namely (in alphabetical order) - AM730, Bastille Post, China Daily (Hong Kong Edition), Ta Kung Pao, Headline Daily, Hong Kong Commercial Daily, Hong Kong Economic Journal, Ming Pao, Sing Tao Daily, The Standard and Wen Wei Po - covering Chinese and English language newspapers as well as paid and free newspapers, making News Network the platform with the highest traffic and most extensive news coverage in the local newspaper industry.