News Network Advertising Company Limited provides one-stop quality Online Advertising Channel
News Network Advertising Company Limited (“News Network”) officially announces its establishment on 7 October, 2020. With its formation advocated by The Newspaper Society of Hong Kong, the brand-new news advertising platform aims to provide a one-stop online advertising channel, with newspaper websites as its mainstays, to offer a credible and quality content environment for the community and advertising industry.
Comprising a number of member newspaper websites, News Network will facilitate customers or advertising companies in placing traffic-driven advertisements posted through the software platform on those websites. On introducing News Network, Mr. Keith Kam, Chairman of The Newspaper Society of Hong Kong, said “The quality of online information is a mixed bag and fake news is becoming increasingly prevalent, which not only has a negative impact on the community but also creates customer concerns that their advertisements will appear on web pages with dubious content. As News Network is composed of websites which are all under members of The Newspaper Society of Hong Kong, the content's quality is assured by professional journalists and naturally a high-quality market environment is provided.”
President of The Newspaper Society of Hong Kong, Mr Lee Cho-jat, commented that The Society has over the years been dedicated to promoting the improvement of the industry's professional standards. He hopes that the new platform will facilitate traditional newspapers in moving with the times and provide stakeholders with more pertinent services.
The operating model of the new platform will be similar to that of existing social media's traffic-based advertising platforms. Advertisers can select to place advertisements on no less than three newspaper websites of their choices or on websites randomly served by the platform according to different criteria. The platform's software will provide data such as the quantity of pageviews as feedback for customers' reference. News Network will also co-operate with advertising companies on placement of advertisements on a commission-sharing basis.
At present, there are 11 participating newspaper websites, namely (in alphabetical order) - AM730, Bastille Post, China Daily (Hong Kong Edition), Ta Kung Pao, Headline Daily, Hong Kong Commercial Daily, Hong Kong Economic Journal, Ming Pao, Sing Tao Daily, The Standard and Wen Wei Po - covering Chinese and English language newspapers as well as paid and free newspapers, making News Network the platform with the highest traffic and most extensive news coverage in the local newspaper industry.