报业公会倡导成立 全港最大浏览量新闻广告平台
日期︰2020年10月07日
报网通提供一站式优质网上广告宣传渠道
由报业公会推动成立的报业广告平台「报网通有限公司」（报网通）在2020 年10月7日正式宣告成立。新平台旨在为社会及广告业提供以报业网站为骨干、具公信力和良好内容环境的一站式网上广告投放渠道。
「报网通」成员为多个报业网站，日后客户或广告公司可以透过这个网络，投放流量式广告，经由软件平台在多个网站刊出。报业公会主席甘焕腾先生在介绍时指出，现时网上资讯良莠不齐，假新闻日益泛滥，对社会造成不良影响之馀，还令广告客户担心投放的广告会在内容芜杂不清的网页内出现。由于「报网通」的成员均为报业公会成员，内容有专业的新闻从业员把关，确保资讯质素，自然亦提供了优质的市场推广环境。
报业公会会长李祖泽表示，公会多年来一直致力推动提高业界的专业水平，期望新平台能使传统报业与时并进，为持份者提供更适切的服务。
新平台的营运方式与市场上现存的流量广告平台相近，投放广告的客户可选择在指定不少于三个报纸网站投放广告，或者按随机方式由平台根据不同要求派送。平台软件会提供浏览量等数据作为反馈，供客户参考。「报网通」启用后，亦欢迎广告公司合作投放广告，并收取分成佣金。
根据现时参与的报业网站合共11个，分别有: [AM730、明报、星岛日报、香港商报、大公报、中国日报(香港版)、巴士的报、文汇报、信报、头条日报、英文虎报]，遍及中、英文、收费、免费报业网站，是本地报业新闻资讯覆盖范围最广及流量最大的平台。
News Network Advertising Company Limited provides one-stop quality Online Advertising Channel
News Network Advertising Company Limited (“News Network”) officially announces its establishment on 7 October, 2020. With its formation advocated by The Newspaper Society of Hong Kong, the brand-new news advertising platform aims to provide a one-stop online advertising channel, with newspaper websites as its mainstays, to offer a credible and quality content environment for the community and advertising industry.
Comprising a number of member newspaper websites, News Network will facilitate customers or advertising companies in placing traffic-driven advertisements posted through the software platform on those websites. On introducing News Network, Mr. Keith Kam, Chairman of The Newspaper Society of Hong Kong, said “The quality of online information is a mixed bag and fake news is becoming increasingly prevalent, which not only has a negative impact on the community but also creates customer concerns that their advertisements will appear on web pages with dubious content. As News Network is composed of websites which are all under members of The Newspaper Society of Hong Kong, the content's quality is assured by professional journalists and naturally a high-quality market environment is provided.”
President of The Newspaper Society of Hong Kong, Mr Lee Cho-jat, commented that The Society has over the years been dedicated to promoting the improvement of the industry's professional standards. He hopes that the new platform will facilitate traditional newspapers in moving with the times and provide stakeholders with more pertinent services.
The operating model of the new platform will be similar to that of existing social media's traffic-based advertising platforms. Advertisers can select to place advertisements on no less than three newspaper websites of their choices or on websites randomly served by the platform according to different criteria. The platform's software will provide data such as the quantity of pageviews as feedback for customers' reference. News Network will also co-operate with advertising companies on placement of advertisements on a commission-sharing basis.
At present, there are 11 participating newspaper websites, namely (in alphabetical order) - AM730, Bastille Post, China Daily (Hong Kong Edition), Ta Kung Pao, Headline Daily, Hong Kong Commercial Daily, Hong Kong Economic Journal, Ming Pao, Sing Tao Daily, The Standard and Wen Wei Po - covering Chinese and English language newspapers as well as paid and free newspapers, making News Network the platform with the highest traffic and most extensive news coverage in the local newspaper industry.