香港报业公会主席
郭艳明女士献辞

传媒市场的生态持续演变，在数位化迅速发展的时代，人工智能（AI）正以前所未有的来势影响新闻的生产和传送方式，也改变了受众的需求和期望。业界须更好地利用AI技术分析数据了解读者的偏好，并根据受众的反馈灵活调整策略，以适应市场新面貌，当然，从业员的专业智慧始终仍是核心。 

AI技术能够自动撰写新闻报道，特别是在数据驱动的内容领域。这不仅提高了新闻内容的生产效率，且可让记者把更多精力投入到更具深度和创意的报道中，从而提升整体质量。但同时，假新闻的问题日益严重，对公众的认知与判断难免造成困扰。作为新闻工作者，我们肩负责任确保所报道的内容可靠，当中不能仅仅依赖技术来筛选信息，更需秉持编辑伦理和事实查核机制，以维护新闻的公信力。 

总的来说，新闻媒体对社会发展具有深远的意义，帮助公众接收真实信息，了解时势，在资讯传递、文化传承等方面发挥不可替代的价值，对於促进社会进步至关重要。面对快速变化的环境，新闻工作者需不忘加强竞争力、专业性及可持续发展的能力。未来传媒行业将利用甚或依赖更多创新技术和数据分析，过程中，维系新闻质量乃是每一位新闻工作者的重要使命。 

2024年度「香港最佳新闻奖」的参赛作品水准相当高，反映各报章不懈精益求精。在此，我谨代表香港报业公会感谢社会各界支持，尤其是所有评审委员及各家赞助机构。衷心祝贺2024年度最佳新闻奖的得奖者，更要感谢新闻界同业对专业的付出和努力。展望未来，香港报业公会定必继续恪守本分，推动香港报业发展更上一层楼。

Alice Kwok
Chairperson, The Newspaper Society of Hong Kong

The media market ecosystem continues to evolve. In an era of rapid digital development, artificial intelligence (AI) is influencing the production and delivery of news in unprecedented ways, while also reshaping audiences' demands and expectations of news content. The industry must effectively leverage AI technology to analyse data and better understand audience behaviour, while also adjusting strategies flexibly based on audience feedback to adapt to the evolving market landscape. Moreover, the professional expertise of practitioners remains essential. 

AI can automatically generate news reports, especially for data-driven content. This improves production efficiency and allows journalists to focus more on in-depth and creative reporting, enhancing overall quality. However, the rise of fake news poses a serious challenge, leading to public confusion. As journalists, we have a responsibility to ensure that our reports are reliable. We cannot rely solely on technology for information filtering; we must also maintain editorial ethics and robust fact-checking processes to uphold the credibility of the news. 

In summary, the news media play a crucial role in societal development by providing the public with accurate information and insights into current events. They are invaluable in disseminating information and preserving culture, both of which are essential for social progress. To adapt to the rapidly changing environment, journalists must enhance their competitiveness, professionalism, and sustainable development skills. The future media industry will increasingly rely on innovative technologies and data analysis. Throughout this evolution, maintaining high-quality news remains a key mission for every journalist. 

The entries for the 2024 Hong Kong News Awards demonstrate a high standard of quality, showcasing newspapers' commitment to excellence. On behalf of the Newspaper Society of Hong Kong, I extend my gratitude to all sectors of society, especially the judging panels and our sponsoring organisations. Congratulations to all the award winners! I also want to thank all journalists for their dedication to the industry. Moving forward, the Newspaper Society of Hong Kong will continue to uphold its mission to enhance professional standards and elevate the industry to new heights.